Company Overview
Founded in 2012, FancyLife Cosmetics is a dynamic and innovative retailer specialising in Japanese, Korean, Chinese beauty and skincare products. With seven stores located in Melbourne and Sydney, including prominent shopping centres such as Box Hill Central, The Glen, Chatswood Interchange, Rhodes Central, and Melbourne CBD, FancyLife Cosmetics provides high-quality, diverse beauty products. Our mission is to deliver expert beauty product knowledge and unparalleled shopping experiences to Australian consumers.
Core Business and Products
FancyLife Cosmetics offers a wide range of beauty and daily life products, including Japanese, Korean, and Chinese skincare, Japanese and Korean cosmeceuticals, personal care products, household items, baby products, selected toys, accessories, and so on. We meticulously curate premium brands from across Asia, ensuring that we cater to the needs of consumers of all ages and preferences.
Renowned Brands
Our product lineup features numerous well-known brands, offering customers the best in global beauty:
Skincare Products such as:
Japan: Axxzia, Clé de Peau, Curel, Decorté, Hada Labo, Pola, Shiseido, The Ginza
Korea: Anua, AXIS-Y, Beauty of Joseon, Cosrx, Dr.Jart+, I'm From, Rejuran, RoundLab, Sulwhasoo, Torriden, VT, Whoo
China: BIOHYALUX, HBN, Kefumei, Proya, Voolga, Winona
Makeup Products such as:
Japan: Biore, Canmake, Cezanne, Clé de Peau, DHC, Kate, Kiss Me, Kose, SUQQU
Korea: 3CE, Clio, Colorgram, Dasique, Jung Saem Mool, Laneige, Peripera, Romand
China: Colorkey, Flortte, Flower Knows, Girlcult, INTO YOU, Judydoll, MAOGEPING, Perfect Diary, ZEESEA
Our Mission and Value
Since its inception, FancyLife Cosmetics has rapidly gained recognition for its excellent product quality and affordable prices, earning the trust and admiration of a broad customer base. Our vision is to become Australia's profession beauty retail brand, enabling customers to enjoy the latest Japanese, Korean, and Chinese beauty trends, and personalised skincare expertise locally. Prioritising customer needs and satisfaction, we strive to deliver exceptional service. Additionally, we value diversity and inclusivity, offering a wide variety of products to meet the diverse backgrounds and needs of our customers. FancyLife Cosmetics upholds the core values to become the most trusted beauty brand in our customers' minds through relentless innovation and service quality enhancement.
Organisational Structure
FancyLife Cosmetics boasts a team of passionate and professionally trained sales associates distributed across our stores and business departments. Our experienced team members provide personalised beauty advice and services, ensuring that every customer finds the products that best suit their needs. Moreover, our team is proficient in multiple languages, offering attentive services to customers from various backgrounds, ensuring a warm and considerate shopping experience.
Future Plans
Looking ahead, FancyLife Cosmetics plans to expand its market presence in Australia, opening more stores and continually introducing the latest Asian beauty products. Our online shopping platform also ensures that Australian customers can enjoy our premium products and services anytime, anywhere. Our founder embraces a steady growth philosophy, focusing on perfecting each store and service rather than rapid expansion. We will continue to enhance the quality of service and shopping experience in each store, striving for excellence in every detail to provide the best shopping experience for our customers.